BIMM Institute Birmingham announces partnership with Sonic Wave Festival

Sonic Wave is a three-day multi-venue festival that’s spread across the UK’s second-largest city. The festival’s forward-thinking line-up is sure to send ripples through the live music scene in the West Midlands and beyond.

Centred around Birmingham’s creative quarter, Digbeth, Sonic Wave takes over some of Birmingham’s most loved independent music venues, such as Mama Roux’s, Dead Wax, The Crossing, The Victoria, The Sunflower Lounge, Muther’s Studio, and even the famous O2 Institute Birmingham. And 2021 is planned to be no different.

BIMM has been tasked with providing several bands for the 2021 festival, as well as offering work experience to students in a supporting role for festival organisers. A plethora of street food from the city’s top independent restaurants and vendors will not only bring guests the sound of the city but the taste of it, too.

Using non-conforming spaces and some of the Midland’s most iconic venues is something that plays a key role for this DIY festival, as it aims to amplify the beating heart of Brum’s underground music scene. The festival will span multiple genres including indie, rock, punk, electronic, disco, grime and lo-fi and feature BIMM alumni such as Pale Waves, The Murder Capital, The Nu, Yonaka, Valeras, and Youth Sector.

Other acts that have been announced so far include Jaws, Airways, Bad Nerves, Bad Sounds, Bob Vylan, Candid Cherry Cherry, The Clause, Crows, Dead Pony, Deco, KId Kapichi, Lady Bird, Lucia & The Best Boys, Lynks, Mealtime, Medicine Cabinet, The Mysterines, Oscar Lang, Panic Shack, Patawawa, Spinn, Spyres, TTRRUUCES, Walt Disco and Yard Act.

Tom Holloway, Festival Director and Head of Sonic Gun Concerts had this to add:

“Like the rest of the music industry, we were absolutely devastated to have to cancel shows. However, the extensive lockdown period gave us an opportunity to regroup and has enabled us to come back even stronger with more acts and more venues for Sonic Wave 2021.”

“We’re also offering a COVID-promise that if by any means the festival has to be postponed due to the pandemic, we will refund all guests, or allow them to keep hold of their tickets for a rescheduled date later in the year, which will help support our independent festival, our venues and our artists.”

Tickets for Sonic Wave 2021 are on general release now at sonicwavefestival.co.uk You can find out more about BIMM’s industry partnerships and connections via our Employability and Careers hub.