Alison Hildyard

Alison teaches on the Marketing and Branding related modules at BIMM Brighton. She owns and manages a marketing and PR company called BiGiAM and continues to work on many events, promotions and marketing campaigns while assisting with the relevant modules at BIMM.

Alison has been involved with many large-scale events, including Fatboy Slim’s European DJ tours with the Big Beat Boutique club night, as well as the Boutique's legendary Brighton & London club nights and national, European and American tours.

Alison then became the main booker for the Concorde 2, one of Brighton’s major venues where her many responsibilities included gig programming, artist/management/agent/independent promoter liaison - including dealing with many major artists, record companies and their representatives; event production and promotion - including radio, TV, digital media and local, regional and national press.

Since forming her company BiGiAM, Alison has, amongst many other things, been responsible for the PR, promotion and publicity for Brighton venues, including supervising press for album launches, online promotional activities for festivals and marketing for local and regional events. Alison has coordinated numerous aspects of a major Brighton music festival, as well as the much-loved and well-attended (25,000+ festival-goers) Great British Rhythm & Blues Festival in Lancashire, from sourcing funding and delivering sponsorship packages to artist liaison and maximising reach via extensive marketing and PR campaigns.

Alison currently oversees the event, festival and business promotion side of BiGiAM, working on brand identity, brand placement, digital marketing packages, SEO and social media strategies for growth and increased reach.