Digital and Social Media Tools to Promote Your Music Music Business and Promotion
Music Business and Promotion is a two-week, full-time course designed to equip musicians and budding marketers with the essential digital, social, and business tools to effectively promote music in the modern landscape.
This practical, immersive course will cover the key aspects of marketing, social media and streaming platforms (TikTok, Instagram, YouTube, Spotify, Apple Music), content creation including, photography, video and podcasting using Adobe Creative Cloud.
Why take the course?
This course is essential for anyone looking to effectively promote music in today’s digital-first world. It offers hands-on training in leveraging social media, digital marketing, and business tools to engage audiences and build a lasting fanbase. Students will learn how to create impactful content, run targeted ad campaigns, analyse streaming data, and use email marketing to foster deeper connections with fans.
Additionally, the course introduces the basics of creating and editing content with Adobe Creative Cloud, helping students develop professional-quality visuals and videos for their music promotion efforts. By the end of the course, learners will be prepared to create and execute their own promotional plans using a mix of digital and social tools that can optimise their reach and business outcomes in the music industry.
The course is designed to improve understanding, knowledge, and practice in the following core areas:
- Social media platforms
- Content creation for music promotion (Video, Photography, Podcasting, Adobe CC)
- Social media advertising campaigns
- Streaming analytics
- Email marketing and fan engagement
- Business partnerships
- Merchandise strategies
Social Media Marketing for Music Promotion
You will learn how to utilize major social media platforms like Instagram, TikTok, YouTube, and Facebook to build an engaged audience, create engaging content, and optimise posts for maximum reach and interaction.
Adobe Creative Cloud for Content Creation
Gain foundational skills in Adobe Creative Cloud tools like Photoshop and Premiere Pro to create and edit high-quality visuals and videos, enhancing your ability to promote music with professional content.
Digital Advertising and Paid Campaigns
This section covers how to design and execute effective paid campaigns across social media platforms, using targeting tools to increase visibility and drive music sales or streams.
Data Analytics and Streaming Platforms
You will explore music streaming platforms like Spotify and Apple Music, learning how to analyse data and metrics to optimise promotional strategies and track the success of music releases.
Email Marketing and Fan Engagement
Learn how to build and manage a fanbase through email marketing, creating newsletters and exclusive content to keep fans engaged and informed about upcoming releases, events, and merchandise.
Building Partnerships and Branding
Study how to establish and leverage partnerships with influencers, brands, and other artists, while also learning to develop a strong, cohesive brand identity that resonates with your target audience.
Duration and location
Mode of Attendance: Full-time
Duration: Two weeks
Locations: Brighton, Bristol and London
Entry requirements
Minimum Age: 18 at the start of the course.
This course is open enrolment and there are no entry requirements.
In order to get the most out of the course, you should be able to both speak and write in English to a reasonable standard.
Please be aware that we have a limited number of places available for each course intake and operate on a first-come, first-served basis.
Dates and fees
Course dates:
- 30th June – 11th July 2025
- 14th July – 25th July 2025
Course fees: £1,500
Any questions?
For any questions regarding our courses or if you’d like more information on how to apply to BIMM Music Institute, please contact our Enquiries Team on 01273 840 346 or email [email protected].
